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China has become a very attractive market for international companies. First of all because of its huge population of more than 1.3 billion. Besides that, China has the particularity to be at the same time a big consumer market and the ideal location to manufacture and source products. With the growing population of the middle class, they are developing new economic ideas and habits.

However, the Chinese market is still very different from developed countries in terms of culture and economic system. When positioning and targeting the Chinese market, which Marketing & Branding Strategy will create success?

Join our BenCham event on Thursday August 20th, 2020 at Triple Rooster (Dongshankou) and learn everything from our 3 experts on successful marketing and branding in China.

Speakers and topics:

  • Maarten Boer, Owner at Triple Rooster
  • Topic - How to create a successful brand in China?

  • Jiali Zhang, Founder at L1NG
  • Topic - Driving Growth; things you should know about marketing in China?

  • Jorg van den Hoven, Founder at Orange Branding
  • Topic - How companies should position themselves in China?

Enjoy our networking session with drinks, delicious finger food and Dutch Apple Pie.


Transportation will be arranged and a small fee will be charged.

(Please inform us before 18:00 Thursday, August 20th if you need our transportation.)


Triple Rooster
No.18 XuguYuan Road, Dongshankou Yue Xiu district Guangzhou
Guangzhou, Guangdong, China

See route

Contact us

For additional event or venue information, please email angela@bencham.orgYou can also reach us at +86 13416121920

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